WhatsApp Business features are tools that will help you create your business information and provide space to interact with your customers. Our focus will be on the features of the Main Menu Screen. Now, let’s discuss some of these main features.
Main Menu
Click on the three dots at the top right of your Main Screen to display the features on the Main Menu:
(a) Business tools
(b) New group
(c) New broadcast
(d) Labels
(e) Linked devices
(f) Starred messages
(g) Settings
(a) Business tools
Business profile
Here is where you set up your business information. Your business name, category of business, business description, business address, business hours, email address, and website address are entered and updated here. You can also manage your products/services and mobile number on the Business Profile.
Catalog
Here, you can display your products and services. This feature allows you to create a catalog, and send products or services to your customers. It can also help you to save space on your mobile device. You can add new product items by tapping on “Add new” item to open where you can add an item image, an item name, an item price, an item description, a link, and an item code.
Greeting message
Activation of the feature allows you to automatically send greetings to your customers when they message you the first time or after fourteen days of no activity. You can customize your greeting message to welcome the customers who visit your store.
Away message
This feature can be used to send reply messages to your customers when you are unavailable. You can set up an Away reply message to respond to any message you receive outside your business hours.
Quick replies
This feature helps you set up replies to work just the same way as FAQs. You can customize words that will quickly retrieve your reply message.
To do this, type in the space provided a keyword as account. When a customer tries to get your bank account details, a quick reply of your business account details will be forwarded to him instantly. You don’t have to be there to always respond with your business accounts to every customer.
You can also suggest in sales content that any customer that needs your business account details should simply type Account details. A quick reply of your business account details will be forwarded. This is because the Quick replies detect the keyword, account.
Labels
This feature can be properly set up to organize your chats and customers. It allows you to segment and immediately identify your customers’ messages. You can rename, edit, choose a new color, delete or send messages to customers with the label.
Advertise on Facebook
This feature can be used to create Facebook ads that allow people to start WhatsApp chats with you on a budget that you control. You can choose who sees your ads and how long the ads will run.
This is important for your business as billions of people use Facebook and Instagram every month.
(b) New group
Here, this feature helps you to select individuals from your mobile contact list to create a group. This allows you to segment or categorize your customers in other ways that suit your business.
(c) New broadcast
This allows you to create a broadcast message you will send to selected individuals on your mobile contact list. It is important to note that broadcast messages are sent to only the people that have your phone contact on their phone. This feature helps you focus on reaching out to your customers only.
(d) Labels
This feature can be properly set up to organize your chats and customers. It allows you to segment and identify your customers’ messages. You can rename, edit, choose a new color, delete or send messages to customers with the label.
(e) Linked devices
This feature is used to link to other devices to your mobile phone and to use WhatsApp on the web. You can link up to four devices and one phone at once.
Multiple individuals can manage the same WhatsApp account from different positions. It is helpful for small businesses to use this feature as a Customer Support Resource.
(f) Starred messages
This feature helps you to star messages you would easily like to find over time. Tap and hold any of your choice chats for three seconds to highlight. Then, tap on the three dots on the Main Screen display. Select star to have that selected chats starred.
You can retrieve the starred messages by clicking on the three dots on the Main Screen. Select starred messages. All the starred messages will display on the screen then source out the starred chats in question.
(g) Settings
This WhatsApp Business features allow you to set up your Business tools, Account, Chats, Notifications, Storage and data, sort for Help and Invite a contact to whatsApp.